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When you open the doors on your new business, or launch a great new product or service, it can be disappointing when the customers don't... read more
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That penny has finally dropped and businesses seem to be embracing social media - judging from the level of enquiries we have for consultancy... read more
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First things first I must admit it is strange how I haven’t written this article before now. It is something I get asked on a regular basis... read more
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How do you define “pushy”? A number of my coaching clients who are starting or running their own business have expressed concerns about being... read more
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Everybody in business wants more sales. Your business should satisfy the needs of your customers to such an extent that this experience... read more
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I love weekends. Friday evening is my favourite time. It’s the combined sense of relief from knowing the working week is done and the... read more
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Eamonn Eaton discusses his role in building a learning and development platform for over 15,000 employees across Ireland, UK and USA. The... read more
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I struggled with writing this for so long, because I couldn't make sense of it. It seems intuitive enough until I tried to apply it to any... read more
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“It is not enough to understand what we ought to be, unless we know what we are; and we do not understand what we are, unless we know what we... read more
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This article has been written due to comments from third level students who major in finance and their approach to branding. I talk quite a lot... read more
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The successful marketing of a product or service is an even more challenging pursuit in a recession. With budgets slashed and company spend... read more
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Neil O'Brien is a corporate speaker and coach who specialise on the topic of Mental Fitness. In 1998 Neil set up his own company Time to Fly... read more