I hope you’ve had success implementing the presentation and content tips which I shared in Part 1 of this blog post .  In Part 2 below, I outline strategies for building your audience, promoting your content and tapping into the phenomenon of viral videos. 

Building Your Audience

6. Create A Video Series

Every time you create a new video, you’re seeking a new audience.  An alternative is to create a series of videos, which would create an established audience to build on every time you release a new video.  Viewers are more likely to subscribe to a series because they know the content will be relevant to them.  If you discover that it’s a successful marketing strategy for you, then your next step could be to create further series’ of videos on different topics.

Promoting your Video

7. Embedding and Sharing

Once your video has been created and uploaded to YouTube, the next step is to embed it into your website and social networks.  This has many advantages - it

• Free - there’s no cost involved in embedding videos.
• Frugal - you don’t need a hosting account since YouTube will stream the video for you.
• Fast - a video embedded from YouTube will appear on your website and/or social networking profiles in a matter of minutes.
• Fluid - it requires little or no knowledge of HTML coding.  You just copy the code provided by YouTube and your video will play through your website and social media profiles.

8. Elevate Your Potential To Be Found Online

Your SEO strategy can be significantly boosted by leveraging video marketing.  Here are some tips for optimising your online video content:

• Add relevant keywords to your videos' titles, descriptions, and tags.. 
• Create a video library or video sitemap on your website, so that search engines know where to find your video content.
• Video also keeps viewers on your site longer and search engines favour such ‘stickiness’.

9. Driving Interactivity

The age of passively consuming audio-visual content is long gone.  Social networkers avidly seek opportunities to interact with content.  On YouTube, you can create annotations i.e. you can layer text, spotlights and links over your video.  This facilitates you to engage your viewers by;

• supplying them with background information about your video.
• linking to related YouTube videos and channels.
• creating stories with multiple possibilities.

By using annotations, you create an enriched experience for your online community.

Tip For Going Viral

10. Be Quintessential

Recent statistics show that more than 48-hours of video are uploaded to YouTube every minute.  So how will you make your video stand out?  Of the 3-billion videos which are viewed on YouTube every day, why should viewers watch yours and share it with their social networks?  There is no magic formula for achieving a viral success.  But one of the top tips is to be Quintessential.  Whether your video is funny, uplifting or inspirational - take it to the max!

I hope that the 10 tips I’ve shared through these 2 blog posts will elevate your confidence and capability in video marketing.  If you have any questions or comments, please post them below.  I look forward to viewing your videos!