9th July 2010

Realizing Your Business Potential

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Liz Barron , #allaboutbusiness #all about business #allaboutbusiness.ie #national enterprise week #bank of ireland #realize #realise #liz barron #life coaching #business coaching #entrepreneur #entrepreneurship #entrepreneurial #business start up #sme #own business

Like any change in life, starting your own business can be a daunting prospect for entrepreneurs. Allaboutbusiness talks to personal and business coach Liz Barron about her own experience of starting a business and how other entrepreneurs can realize their business potential.

Liz worked for thirteen years in IT and Project Management for a large financial services provider, and then as a senior consultant in a firm specialising in project and change management.

Liz took the step from change management and started her own coaching practice in 2009. She offers personal and business coaching and consulting to help people maximise their potential in all areas of their life. If you’re finding it difficult to make the next move in your career or education, Liz can coach you to identify what you want to achieve and how to get there.

“The economy was starting to recede and I wanted to do something new, coaching was always something which interested me” she says. “I would never have thought five years ago I would have done this. Once you realise what you want to do, and are passionate about it, all those things like setting up a business are less daunting. You will find ways to resolve your fears if there is an opportunity to do what you love”.

Motivation
“Motivation comes from understanding what you want and what it will look like”. Liz finds that the more you can visualise what you want, the better. “What will the benefits be to me? You need to believe in yourself and your ability to achieve your goals. Then look at what will help you reach it and the things that will stop you and how you can get around them.”

Working from home
Working from home can be challenging for some people as there are lots of distractions. Liz thinks that “It’s about having a particular place to allocate as an office. Some people find it can be helpful to put on work clothes to get in the business mindset needed to focus themselves”.

Liz tells her clients that working for yourself requires you to be focused on outcome based working. “You need to be clear about what you need to achieve on a particular day or week; this is more important than setting hours.”

Making a list of what you want to achieve every week will allow you to manage your time and prioritise tasks a lot better. Liz says that if you do this your work will become much more focused and productive.

Business Philosophy
Customer Relationship Management (CRM) is widely recognised as a necessary strategy for growing your business. In the current economic climate, it is increasingly important. Businesses need to differentiate themselves and one of the ways that they can do this is by building relationships with their clients based on excellent service.

Liz advises entrepreneurs to work on building and maintaining these relationships. “The most effective businesses are built on relationships. The people who work with you need to believe in you and trust you. It is crucial to the success of your business that you maintain these relationship”.

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