Overcoming redundancy

9.4 / 10 (7 votes)

Angie McMenamin, owner of Urban Frog, talks to allaboutbusiness about how redundancy gave her the motivation to start her own company!

Urban Frog was started by Angie and Viv, two working mums who cycle to work, collect kids from school, meet with friends in town and do all the things you do. Agreeing one summers evening over a glass or two of wine how much they loved cycling, their only gripe was the cycle wear, they were both cycling about in t-shirts and tops with ill fitting hi-vis builders vests - lycra wasn’t their gig, there Just wasn’t anything around for “ life in the cycle lane”!

Versatile Cycle Wear is what Uranfrog is all about - Urbanfrog apparel will take you from bike to street in style. Urban Frog cycle wear is made from Merino Wool, the next big thing in sports apparel. It’s breathable, odour resistant, temperature regulating and even machine washable, to mention a few benefits. It’s also natural, ethical and bio-degradable. It looks fantastic, reactions to our proto-types so far have been that of astonishment that these tops are actually wool.

For more information on Urban Frog visit www.urbanfrog.ie

Tags: All About Business, Enterprise Programme, Events, SME, BOI, Entrepreneur, National Enterprise Week, NEW May 2010, Urban Frog, Starting Up

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Overcoming redundancy

Overcoming redundancy

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