Contributor Profile
Jenny Taaffe
- Company: iZest Marketing
- Position: Owner
- LinkedIn: http://ie.linkedin.com/in/jennytaaffe
- Website: http://www.izest.ie
Quick Bio
Jenny has worked in business and marketing for over 16 years, working with the Gresham Hotel Group and more recently with Pigsback.com, before setting up iZest Marketing in 2009 which specialises in helping clients build commercial marketing strategies.
During her career she worked with hundreds of blue chip brands across Ireland including Unilever, Kellogg's, Diageo and Nestle, creating a number of award winning digtial and loyalty campaigns.
She recently worked on the 'BrainFood' campaign for John West, which was the first Irish advertising campaign for the brand in over ten years, which has already won a number of awards.
RECENT CONTRIBUTIONS
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How to build (and manage!) a loyal customer base
CRM, database management, loyalty programmes are the marketing terms you will have heard mentioned around the whole area of ‘Loyalty&rsquo...
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To plan or not to plan
Over the years working in various management roles, I ha...
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How to market your business ‘for free’
I often get asked, ‘is it possible to market my busines for free?’ My answer is yes...and no! What I mean by this is that you must invest som...
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Starting up
After one successful year running her own business Jenny identifies 5 key things she wish she knew 12 months a...
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