Contributor Profile
Ivan Heneghan
- Company: Facebook
- Position: Account Manager
- LinkedIn: http://ie.linkedin.com/in/ivanheneghan
- Website:
Quick Bio
Ivan Heneghan has been involved in all elements of online marketing over the last 10 years, with experience in start-ups, building advertiser and website publisher relationships, sales & account management, the creation of proactive outbound communication services for businesses, driving strategy, and experience in managing large and small multi-cultural teams.
Currently an Account Manager in Facebook, focused on managing advertising agencies in the UK & Ireland and helping them develop social media strategies on Facebook, Ivan previously worked as the Head of Digital Marketing for Elucidate, a strategic online communications company; for Google, setting up account management practices/teams, and developing new customer support structures for SME clients; and for Sales Online, working to drive the adoption of Online Advertising in the Irish marketplace in its very early days.
Ivan is the author of published articles and national training courses on web design, SEO/SEM, online marketing, web analytics and social media, and has been a professional trainer for over 100 organisations in all areas of Online Marketing.
RECENT CONTRIBUTIONS
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Foreign Culture
“No culture can live, if it attempts to be exclusive” &n...
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Managing your Online Reputations
Online, and the growth of social media, has opened up the world for local businesses - but with that opening up has c...
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Understanding Customers On The Web
Who Are Your Customers? After a decade in digital, I’m the ultimate definition of a...
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Digital Versus Traditional Advertising - How to get the balance right?
A few years ago, I would have written this article on the reasons why digital advertising makes more sense than traditional advertising to spend...
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The Times, They Are A-Changin’
I’ve been in the pretty unique position of having to perform change management at a relatively early stage in my career, and having to hav...
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Fail to Prepare, Prepare to Fail
When I started working, I did so in what was essentially a start-up. Start-ups, by their very nature, don’t lend themselves to goal-settin...
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