Contributor Profile
Gillian Horan
- Company: Business Consult
- Position: Owner
- LinkedIn: http://ie.linkedin.com/pub/gillian-horan-business-consult/15/4bb/bb1
- Website: http://businessconsult.ie
Quick Bio
Business Consult is a strategic marketing consultancy and training organisation consistently helping business owners and managers achieve their marketing, branding and business development objectives. Gillian has experience working with SMEs for the last seven years and has a successful track record as a Marketing/Branding Consultant with SMEs nationally.
With Gillian’s unique experience of SME branding she regularly addresses networking organisations both in the public and private sector.
In conjunction with the world of industry, Gillian is also closely connected to researching the area of marketing and branding and has published work in both areas. From this, Gillian became one of the few people in Ireland with research conducted in SME branding. She is has just finished writing a book which stemmed from her Masters due to be published early 2011.
She is also a lecturer of Marketing and Entrepreneurship and is highly involved in the development of SMEs in Ireland. Gillian works closely with several County Enterprise Boards and National Development Organisations around the country.
Gillian is one of the founding members of the innovative networking organisation – ‘Stilettos’.
RECENT CONTRIBUTIONS
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The Power of the right Branding
It’s January and we are looking at our goals and objectives. If you are not, it is a great time of year to give yourself and your business...
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Top Five Branding Tips for Start-Up Business
So you have decided to start your own business – congratulations! There is so much to think about: sett...
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Six branding tips for Start-Ups
So you have decided to start your own business – congratulations! There is so much to think about: setting up...
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Branding – Much More than a Logo
There is a common misperception of branding. Most people associate branding with a logo or a visual symbol. This is a frequent mistake bec...
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How to Overcome Your Fear of Marketing
Marketing is one of the main business functions, which now more than ever h...
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New Year Resolutions...You and Your Business
So it’s that time of the year again and we will have made promises that we really hope we can keep. On a personal note I am sure there is ...
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