Contributor Profile
Gerard Tannam
- Company: Islandbridge Brand Development
- Position: Brand Developer
- LinkedIn: http://ie.linkedin.com/in/gerardtannam
- Website: http://www.Islandbridge.com
Quick Bio
The purpose of a brand is to make you the natural choice of your customer.
Having worked with brands of all shapes and sizes in Europe, North America and Asia, and with a soft spot for the all-important but much- ignored customer, Gerard steps out from behind the shop-counter to offer a practical hands-on heads-up on the part that a brand plays in influencing customer choice.
Gerard is currently completing a book on brand-building, I'll Buy That, which is due for publication in early 2011.
RECENT CONTRIBUTIONS
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How to Price Your Product
In many ways, my mother was a classic example of the frugal housewife. During the week, she shopped carefully and wisely, choosing the foodstuff...
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What do I know now that I wish I knew then?
That I should have spoken up sooner. Ten years ago, the offers of help flooded in but they came too late to sav...
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A brand new start
Whatever you do, don’t look down! Let’s be honest, the business start-up can be something of an ungainly...
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Me and my big mouth
(Or The Six Ways To Lose Friends & Alienate People Online) Like many of you, ...
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Branding starts with your customer
My customers sometimes tell me that the thing they find most difficult about branding is knowing where to start. An...
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