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Many people in Ireland who have thought up and designed useful and innovative products but who do not have the means or the knowledge to get their products to market will be interested to hear about NDRC’s (National Digital Research Centre’s) Launch Pad Programme. (more...) [...]
Innovative and attention grabbing, guerrilla marketing can make a big difference to your business.
The term was coined by Jay Conrad Levinson with SMEs in mind and is defined as an unconventional method of promotion that relies on time, energy and imagination rather than a big marketing spend.
Typically, guerrilla marketing campaigns are unexpected and unconventional; potentially interactive; and consumers are targeted in unexpected places. The objective of guerrilla marketing is to create a unique, engaging and thought-provoking concept to generate buzz, and consequently turn viral. (more...) [...]
Some people who would like to work for themselves are stuck looking for 'the big idea' that will make them lots of money. However, many entrepreneurs who started up their own business often had a very simple idea initially.
Here is a list of different home-based businesses that have a relatively low start up cost and barriers to entry. You never know, it might spark something off in yourself and give you the inspiration that you need to open up your first business! (more...) [...]