Innovative and attention grabbing, guerrilla marketing can make a big difference to your business.

The term was coined by Jay Conrad Levinson with SMEs in mind and is defined as an unconventional method of promotion that relies on time, energy and imagination rather than a big marketing spend.

Typically, guerrilla marketing campaigns are unexpected and unconventional; potentially interactive; and consumers are targeted in unexpected places. The objective of guerrilla marketing is to create a unique, engaging and thought-provoking concept to generate buzz, and consequently turn viral. …

Today’s customers have more choice, are better informed and are more demanding of value when they are spending their hard earned cash. They look not only for the products and services that meet their needs at the price they are willing to pay, but for the merchant that recognizes, appreciates and rewards their custom. So what is beyond price, convenience and service?

If you put on your consumer hat, you’ll understand that it’s the little things that matter most. Little things like looking a customer in the eye, greeting them, smiling, and carrying on a human conversation go a long way towards marketing a company as friendly and welcoming. Even thanking people for their business is something that doesn’t cost the business owner and is valued by the customer.

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