A couple of weeks ago we wrote about the new local loyalty card that was introduced in Carrigaline, Co. Cork.

The scheme was introduced by leading businesses in the town who realised that they needed to give people a reason to shop in the town instead of going to nearby Cork City. The Carrigaline localrewards.ie town loyalty program uses the internet loyalty platform developed by Cork company myrewardcard.ie. …

If you have ever bought anything online, you’ll know that it can be tricky to get your package delivered on time, especially if you live in the countryside. If your parcel is not being handled by your local post man, the courier company may not know where your house is located in a particular townland.

Irish entrepreneurs that sell products online are only too aware of these delivery issues and have long campaigned for the introduction of Zip codes into Ireland.

This week, SMEs received some good news as our version of the Zip code “the All-Ireland digital address code system” went live. The new address code provides precise address information and will be invaluable to businesses that need to deliver products and services across the island.

The initiative has been developed by Cork-based company Loc8 Code Ltd in collaboration with Garmin Europe. One of the benefits of the system is that it can deliver considerable savings in transport costs because of the precision of the address when used in conjunction with a satellite navigation device.

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