A couple of weeks ago we wrote about the new local loyalty card that was introduced in Carrigaline, Co. Cork.

The scheme was introduced by leading businesses in the town who realised that they needed to give people a reason to shop in the town instead of going to nearby Cork City. The Carrigaline localrewards.ie town loyalty program uses the internet loyalty platform developed by Cork company myrewardcard.ie. …

Today’s customers have more choice, are better informed and are more demanding of value when they are spending their hard earned cash. They look not only for the products and services that meet their needs at the price they are willing to pay, but for the merchant that recognizes, appreciates and rewards their custom. So what is beyond price, convenience and service?

If you put on your consumer hat, you’ll understand that it’s the little things that matter most. Little things like looking a customer in the eye, greeting them, smiling, and carrying on a human conversation go a long way towards marketing a company as friendly and welcoming. Even thanking people for their business is something that doesn’t cost the business owner and is valued by the customer.

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