Local Loyalty makes more cents

Across Ireland communities are seeing small local businesses struggling to remain competitive against larger chain stores that are popping up everywhere. While many are lamenting the loss of local businesses few are doing anything about it.

However, independent businesses in Carrigaline, Co. Cork have decided to group together and do something to keep the local economy thriving.

Businesses have taken the initiative to launch Ireland’s first town-wide Loyalty Card. Cardholders can use one card to collect points in multiple local businesses and redeem them for a range of rewards.

The more the customer uses the card the more points they earn and the greater the reward they get. As the business is not giving a discount to every one-time visitor who walks through the door they can give bigger rewards to their most regular customers.
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