Bank of Ireland Sponsorship

Bank of Ireland's Sponsorship of Dragons Den – Series 2

As one of the largest and most progressive players in the Irish financial services sector, Bank of Ireland is committed to delivering the best for our customers and shareholders. Sponsorship for Bank of Ireland is about building relationships by connecting with consumers, building brand awareness and extending our business reach.

As part of Bank of Ireland's commitment to supporting SMEs and start-ups, we were proud to sponsor series two of the Irish Dragons' Den TV programme. The show gave budding entrepreneurs the platform to showcase their product and gain valuable feedback and advice from a panel of Irish Dragons.

As part of this sponsorship, Bank of Ireland created the support website allaboutbusiness.ie. All About Business contained exclusive clips from the show as well as profiles of the Dragons and the Entrepreneurs. The site also featured a live comment stream every Thursday night, where fans of the show could interact with each other while the show was being aired on RTE 1.

All About Business has evolved from a Dragons Den support site to an SME and entrepreneur community and resource centre. The website is now a one-stop shop for Irish start-ups, with video interviews from new businesses and a variety of articles from SME owners. Entrepreneurs with an investment idea to pitch, can upload a 60 second video to BOI's panel of business experts.

The objective of All About Business is to be the number one destination for entrepreneurs and small business owners in Ireland. It will be the website of choice for start-ups to interact, engage and gain valuable knowledge from reliable sources in the business world. For further information about Bank of Ireland's sponsorships, please visit www.bankofireland.ie